The AAPI Civic Engagement Fund commissioned Sonia to create art that would "inspire and make sure AAPI stories and experiences are represented” to galvanize the AAPI vote. She created Louder.
From Forbes: Music artist Sonia Rao, a former contestant on NBC’s The Voice who was named Buzzfeed’s Asian American Artist to Watch, wrote a powerful anthem called “Louder” for the project. The song’s video, directed by Jen Rosenstein also features photos of 40 well-known AAPI leaders.
“Artists and musicians understand both the power of creativity as well as the power of community. Voting is one of the ultimate expressions of the two – when we vote together, we can create our country together. Which is why it is important we make our voices heard – that is what “Louder” is all about,” Rao said.
